When Levi Zrodinski (Zorea) made Aliyah to the Land of Israel from Ukraine in 1925, he could not have imagined that his vision and initiative would be realized in a kibbutz in the Negev. He couldn’t have foreseen how this small kibbutz would become a printing giant in Israel over time, turning into one of the most advanced print shops in the world.
Levi, an enthusiastic Zionist, entrepreneur and industrialist, settled in the city of Haifa and established a successful print shop there. His idealistic and daring 18-year-old son, Lazar Zorea, was one of the group of pioneers who founded Kibbutz Be’eri.
In a clandestine operation immediately following Yom Kippur, October 6, 1946, Lazar Zorea and his pioneering friends settled 11 new locations overnight. These settlements, which included Kibbutz Be’eri, have since been called the “11 points”, and were highly significant in strengthening the Jewish population of the Negev.
The members of the young kibbutz sought after a stable source of revenue which would provide economic security for a small community located right on Israel’s border with Gaza. Zorea, who had witnessed the success of his father’s print shop, worked with three other members to found the first print shop in the Negev desert. The idea of a print shop was very unconventional in the kibbutz movement, but Lazar and his friends insisted and the project finally came into being after many talks between the kibbutz members. Zorea’s experienced father aided and encouraged them and the same was true of the Jewish Agency. Both worked to ensure the enterprise flourished.
Yigal Zorea, Lazar’s son, tells of how it all started, from almost nothing: “The press was in the beginning no more than an abandoned stone house with one letterpress machine, a compositor whose lead letters were bought at a discount, and a modest binding machine. They printed a few simple forms and some documents of the new state institutions in the beginning.”
Yigal tells of how, as a youth in Kibbutz Be’eri, he had a job arranging the lead letters at the print shop, before moving to work in the orchard which was considered more “prestigious.” After his military service, he continued the family tradition, and after learning graphic design at Betzalel Academy he became a part of Be’eri Press, where he worked for 50 years, leading the transition from manual to computer design as a senior designer.
Over the years, members of Be’eri never stopped inventing and developing new innovations, new ideas and ways to improve and increase the range of services which the print shop provided any business, company, or organization in need of its services. Thus, the print shop grew and grew, until it moved to a permanent structure which also changed and increased in size when needed. Over time, Be’eri Printers provided a livelihood for more and more residents throughout the Gaza border region.
But the importance of Be’eri Printers stretched far beyond this southern region of Israel. Over time, the company became Israel’s printing press. Its knowledge and technology enabled processes of economic modernization necessary for the growing country – the move from the Lira to the Shekel, the introduction of magnetic checks used by all banks, and more.
You may not be aware of it, but Be’eri Printers is an integral, daily part of the lives of all Israeli citizens and everyone living in the country: all credit cards and driver’s licenses are printed there. The same is true of all the envelopes sent to you by the banks and official state institutions. In fact, it is at Be’eri Printers that the ma’atafit – the letter printed on the envelope itself – was invented. This innovation has saved enormous amounts of paper over time.
On the Black Sabbath of October 7, 2023, Kibbutz Be’eri suffered unspeakable losses. 101 of its members were slaughtered. Heroic battles took place among the pathways, and many areas in the beautiful kibbutz were entirely destroyed. Miraculously or thanks to good luck, the print shop structure was unharmed.
Despite the heavy mourning over the murdered kibbutz members, which has not ended, and despite the fact that there are still members missing and held in Gaza, the surviving kibbutz members decided to renew operations at the printing press as fast as possible, rather than give up on the illustrious project they created and cultivated for decades. Ben Suchman, CEO of Be’eri Printers in recent years, along with other kibbutz members, did not let the shocking news and difficult situation drag them into despair. Ten days after the massacre at their kibbutz, they declared – “Be’eri Printers is open,” and they intend to bring the print shop to full capacity.
Yigal and his family were among those extracted from Kibbutz Be’eri and they are currently residing at Kibbutz Ein Gedi, which is hosting many of those remaining from the Be’eri community. In a conversation with him, he shifts constantly between past and present. Every name and every event from the past of Be’eri Printers is tied to the disaster which befell the impressive, creative, and cohesive kibbutz community.
We all hope that Be’eri Printers, which is already up and running, can once again embody the pioneering spirit at the heart of the dear community of Be’eri. This enterprise can be the vanguard of efforts to rebuild all of the kibbutzim, towns and cities of the Gaza border region. They will rise, like a phoenix, from the ashes.
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You can support Be’eri Printers by ordering stickers, or by ordering pictures and picture albums from the “albume” website, a Be’eri Printers project. You can also visit the PIX website, another product of Be’eri Printers, where you can find different kinds of stamps, envelopes, stickers, signs, and more.
This article is part of our special series: “Life on the Border: A Tribute to the Communities of the Gaza Border Region”
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